Increasing your online visibility should definitely be one of your company’s top goals at all times. It is the best way to reach new potential customers and share your vision with the rest of the world. But you need to have an active approach. This is not a “build it, and they will come” scenario. You need to create and promote. Putting up a website is your foundation, but it’s also just the tip of the iceberg. There are lots of other things you can and should be doing as well.
Social media can be a powerful outlet for startups to market themselves and establish their brand. With a few campaigns, stunning visuals, and an ad budget, you can start building an audience, collecting market data, and testing your marketing prowess that will ultimately lead you to business success. But getting started on social can seem like launching a mission to the moon for many businesses. Where do you begin? How much should you spend? How often should you post on social media? What do you say?
The mobile-first index is here and it’s quite a thing already. If your website is not optimized for mobile devices, you’re likely missing out on a lot of traffic, not to mention making it hard for you to grow as Google now favors the mobile-optimized sites big time. If you’re not sure whether your site is properly optimized for mobile devices or not, checking if it ticks the following boxes may help.
This workshop will clarify the realities of state-of-the-art technology to help you introduce new, exciting life into your business. Read more
Tips for identifying the challenges with current software, evaluating multiple products, and accurately calculating the total cost of adopting new technology. Read more
In April 2020, the FBI reported an almost 300% increase in cybercrime cases. Unfortunately, small businesses are the most vulnerable cybercrime targets. Read more
El paso a la venta en línea puede ser monumental para un negocio que tenía poca presencia digital antes de la pandemia. Aquí presentamos 12 consejos de comercio electrónico de los expertos.