Any business owner can export! However, few compete in the global market. The Global Research Institute of International Trade (GRIIT) is a think-tank and consulting firm that helps business owners to identify global opportunities for their product or service. GRIIT does so with its three-step approach:
Research: Identify global market opportunities for a product or service. Know the performance of a firm’s competitors and potential buyers, as well as price points.
Strategize: Develop best sustainable strategies to enter targeted markets successfully.
Compete: Connect with people on the ground who can assist with the implementation of a specific strategy.
GRIIT provides services to help firms to grow, expand, diversify, and compete so that they can succeed internationally, now and in the future, with its sustainable model.
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Since working with SCORE LA mentor Harry Williams, GRIIT has been able to reach its desired client-base. GRIIT has enjoyed working with government agency clients on a repeat basis. Additionally, GRIIT has brought on new private clients and collaborated on large-scale research projects with a California-based university. As a result, the firm greatly increased its revenue stream by 233 percent during the first half of 2018 when compared to the same period in 2017.
SCORE helped GRIIT to sharpen its marketing message, enhance its marketing material, better articulate the types of services that it provides to various stakeholders, and develop its financial projections.
SCORE LA mentor Harry Williams has been a great asset to the growth of GRIIT. In addition to providing counseling in several key areas, such as developing financial projections, Mr. Williams has connected GRIIT founder, president and CEO Sarita D. Jackson, Ph.D. with the appropriate contacts to grow GRIIT’s client base and enhance its visibility in the local business community.