We heard about SCORE online via Google. We had just moved over to LA to start Frozen Fruit Co and were currently going through the permitting and build out phase of our store. Being both from London, England launching a business in a new country is pretty daunting. When we came across SCORE we felt we had found a resource which could really help guide us.
We started to go to training sessions and looked for a mentor with experience in store openings and running food businesses. That’s how we came across Phil Binderman. Phil was a wealth of knowledge. He has vast experience in the food industry and helped guide us through the opening as well as the essentials of running a food operation, covering areas like the importance of having a soft opening, staffing and expansion. He has become a vital part of our business and a great sounding board for whenever we need to talk to someone. He has also been a great resource in directing us to other specialist mentors when we were looking for marketing help in promoting and getting the word out about our specialist frozen treats.
Once we learned about the workshops through SCORE we were keen to take in as much knowledge as possible. From crowd funding (something we always dismissed) to social media, the workshops are a great way to get access to experts and fill gaps in knowledge that we wouldn’t ordinarily be able to do.