May 2021

Sun Mon Tue Wed Thu Fri Sat
25
26
27
28
29
30
1
 
 
 
 
 
 
 
2
3
4
5
6
7
8
 
 
 
 
 
 
 
9
10
11
12
13
14
15
 
 
 
Amazon - Business to Business Sales - 10:00 am to 11:00 am

Amazon - Business to Business Sales

10:00 am to 11:00 am

Free Webinar

SCORE Los Angeles and Amazon Present Business to Business Sales

Learn how to sell into businesses and procurement departments and expand your sales opportunities.

Instructor: Jennifer Kuznicki

Jennifer Kuznicki leads the Small Business Academy initiative, which focuses on providing tools, programs, education, and advocacy for the millions of small businesses that work with Amazon. The Small Business Academy provides educational content for all small businesses and aspiring entrepreneurs interested in working and growing with Amazon, including retailers, authors, artisans, service providers, software developers, delivery drivers and more. Amazon Small Business Academy strives to make this content more approachable and available to businesses on their terms and in their learning style.

Kuznicki has been in client and employee education for 15 years. Her focus is creating straight-forward and engaging training solutions to help learners progress on their journey. She holds a Bachelor’s Degree in Business Administration from Kent State University.

 
Learn How to Get Traffic to Your Website with SEO - 11:00 am to 12:30 pm

Learn How to Get Traffic to Your Website with SEO

11:00 am to 12:30 pm

Webinar fee: $20

Have you thought about implementing an SEO campaign for your business, but are unsure what it is or how to do it? If so, this workshop is for you.

Learn How to Get Traffic to Your Website with SEO teaches what SEO (Search Engine Optimization) is all about and why it is important, starting with how Google and other search engines rank websites. Participants gain insights into how search engines work and what Keywords are and why they are so important, as well as how Google algorithms change and how to adjust your marketing strategy accordingly.

Strategies will be presented that attendees can implement immediately to advance their own SEO, such as creating and optimizing a traffic-building blog for your website.

What You’ll Learn:
• The importance of Keywords and how to use them to improve your website
• How to rank higher in Google and other search engines
• Techniques to build more website traffic and ultimately sales, leads, conversions, etc.
• What are backlinks and why you will want to build backlinks to your website and how to do this
• How to create an SEO schedule for daily, weekly and monthly tasks

Instructor: Brandon Leibowitz

Since 2007, Brandon Leibowitz has been working in the digital marketing field, specializing in SEO, SEM email marketing, affiliate marketing and social media marketing. He founded SEO Optimizers, a search engine optimization marketing agency that works with a variety of clients, such as Sleeping Angels Co., Castle Catering, Ortho mattress, and more. He is featured on sites as a digital marketing authority, including Social Media Today, Live Chat Blog, Simply Measured, Business2Community and other popular sites.

Brandon is an avid skateboarder who loves to spend his free time traveling and going to concerts with friends. He has lived in Los Angeles his entire life.

 
Social Media Essentials for Business - 1:00 pm to 3:00 pm

Social Media Essentials for Business

1:00 pm to 3:00 pm

Social media can be overwhelming for business owners. Which platforms. How often to post. What to post. What is “live”. Why Facebook Groups are important. This class will give you the basics every business owner should know as well as the latest trends to grow your business.

 
Financial Projections Made Easy - 10:00 am to 12:00 pm

Financial Projections Made Easy

10:00 am to 12:00 pm

Webinar fee: $30

If you don’t feel confident forecasting your business’ finances, regardless of how long you’ve run your company, this workshop is the answer. It is especially useful for start-ups, which don’t have a financial history.
Financial Projections Made Easy explains the specific steps to complete the entire forecasting process, focusing on the user-friendly template created by SCORE LA to help determine the financial viability of your business.

This workshop shows how to determine and manage the month-by-month cash flow and provides attendees examples of financial projections tailored to their own companies. Attendees are shown how to calculate the amount of cash they need to run their companies.

What You Will Learn
• How to forecast with or without historical data
• What you can do inside your company to better manage cash flow
• How to operate with suppliers, lenders and customers to improve cash flow
• A painless process for creating financial projections, a must for any business plan

Instructor: John Doyle

For more than 40 years, John Doyle worked in commercial banking, starting as a branch manager and advancing to division manager. Through this position, he grew to know the operations of small and medium-size companies that did business at more than 100 branches throughout California and Wisconsin. During his lengthy financial career, Mr. Doyle also created the first variable-rate, check-secured line of credit in the United States.
Under Antonio Villaraigosa’s tenure as mayor of Los Angeles, Mr. Doyle served on the city’s Small Business Advisory Committee. On this panel, he helped create a portal to help small businesses navigate L.A.’s permitting and regulatory environment.

 
 
16
17
18
19
20
21
22
 
Pathways to Entrepreneurship - 11:00 am to 12:00 pm

Pathways to Entrepreneurship

11:00 am to 12:00 pm

Webinar fee: $10

Have you ever wondered if business ownership was right for you but didn’t know how to start? Join us to learn about entrepreneurship in 2021 where we’ll cover:

• What types of businesses and industries are doing well during Covid?
• What are the traits of successful entrepreneurs?
• What are the four ways to start your own business? Pros vs Cons
• How much do businesses cost and where do I get the capital to start one?
• How much can I expect to make?
• What free resources are available to me to help me to get more information?

Instructor: Kristina Hawfield

Having spent nearly 20 years in a corporate career, Kristina Hawfield was first introduced to FranNet as a client in her quest to become a business owner. A trusted advisor, Kristina served as an in-house consultant to large, international law firms advising partners and firm management on strategic planning, client targeting, marketing and strategic growth. She’s passionate about helping others realize the freedom and benefits of owning their own business through FranNet’s no cost consulting and coaching program.

 
How to Launch Your E-Commerce and Start Your Online Business - 10:00 am to 11:00 am

How to Launch Your E-Commerce and Start Your Online Business

10:00 am to 11:00 am

Do you operate a brick-and-mortar business? Are you considering adopting eCommerce? Have your sales been negatively impacted by the COVID19 pandemic?

 
Amazon - Adding A+ Content For Your Brand - 10:00 am to 11:00 am

Amazon - Adding A+ Content For Your Brand

10:00 am to 11:00 am

Free Webinar

SCORE Los Angeles and Amazon Present Adding A+ Content for your Brand

Learn how to enhance your listing with rich brand content exclusively for brand owners.

Instructor: Jennifer Kuznicki

Jennifer Kuznicki leads the Small Business Academy initiative, which focuses on providing tools, programs, education, and advocacy for the millions of small businesses that work with Amazon. The Small Business Academy provides educational content for all small businesses and aspiring entrepreneurs interested in working and growing with Amazon, including retailers, authors, artisans, service providers, software developers, delivery drivers and more. Amazon Small Business Academy strives to make this content more approachable and available to businesses on their terms and in their learning style.

Kuznicki has been in client and employee education for 15 years. Her focus is creating straight-forward and engaging training solutions to help learners progress on their journey. She holds a Bachelor’s Degree in Business Administration from Kent State University.

 
HANDS ON WORKSHOP: Build Your Buyer Personas - 10:00 am to 12:00 pm

HANDS ON WORKSHOP: Build Your Buyer Personas

10:00 am to 12:00 pm

Webinar fee: $20

What is a Buyer Persona? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

Marketing to everyone the same way doesn’t work anymore. These in-depth personas help us relate to your customers uniquely and as real humans. Buyer personas can help you better understand who your customers are and how to best market to them.

The goals of this hands-on workshop include developing clear definitions of your typical buyers, a clear sense of the customer journey that customers take, and how to generate marketing strategy to start marketing to the right people.

Instructor: Patty Ross

Patty, a native Angeleno, has well over 20 years’ experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million-dollar business. She has spent 15 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including restaurant, financial, legal, health and beauty, motorsports, landscape design, political activism and non-profits. Golden State Marketing, and her other business, California Wine Marketing, were founded in 2006.

Patty enjoys speaking on various marketing topics to help business owners understand the importance of marketing their brand online and offline.

 
Inexpensive Ways to Market Your Business - 1:00 pm to 3:00 pm

Inexpensive Ways to Market Your Business

1:00 pm to 3:00 pm

Webinar fee: $20

Whether you are a new entrepreneur or have an on-going business, marketing is key to gaining customers and bringing in sales. It is something every small business owner needs to know how to do effectively, which makes this workshop highly relevant for all.

Inexpensive Ways to Market Your Business gives you 20 proven options successful to promote and market your business, as well as bust some marketing myths that might be keeping you from success. You’ll gain an understanding of the importance of branding and its role in defining your target audience(s) and hear in detail how to easily improve your marketing path.

A Sampling of What You’ll Learn:
• How to get seen in the public and in the press without spending a penny
• The marketing advantage 9 out of 10 Website designers have no IDEA how to implement for you
• How to inexpensively use online ads to bring business to your front door
• How to generate WAY more word-of-mouth advertising

Instructors: Hank and Sharyn Yuloff

The Yuloffs bring a unique perspective to their workshops. Hank has a 30+ year background in advertising and public relations; Sharyn is an online marketing and human resources expert.

Yuloff Creative Marketing Solutions, (www.YuloffCreative.com), is a full-service marketing firm, offering both traditional and technology-based marketing plans. They have been called “a marketing incubator, helping small business owners create a marketing path, then guiding them along that road to success.”

They run marketing bootcamp intensives for small groups of businesses owners, also working individually with partner-owned firms. The authors of 5 books on marketing, the Yuloffs host a weekly radio show on the Star Worldwide Network, and were selected "America's #1 Coaching Team for Small Business Marketing!"

 
Starting a Business: What You Need to Know - 10:00 am to 12:00 pm

Starting a Business: What You Need to Know

10:00 am to 12:00 pm

Webinar fee: $10

If you are thinking about starting a new business or have recently started one, this is a valuable workshop for you. Starting a Business: What You Need to Know cuts through the confusion and chaos of what you need to do and think about to start a business.

In just 2 hours, you will gain a clear understanding of all the legal requirements for a start-up business, as well as actions that are simply smart to do. Some of the key topics covered include naming your business, licenses and taxes, insurance, financing sources, elements of a business plan, and marketing considerations. You’ll also hear how SCORE can help you succeed in your new venture.

What You Will Learn
• Options for starting your own business
• The various management hats you will need to wear
• Advantages and disadvantages of legal structures for your business
• The major causes of business failures
• How to avoid legal problems
• Ways to improve your chance of success

Best of all, you’ll leave with a checklist of the 17 things you need to think about and do to be successful at establishing your business. This will be helpful to ensure a productive session with a SCORE Mentor.

Instructor: Dick Mader

Dick Mader is a SCORE mentor and serves on the chapter Board of Directors. He comes by his knowledge of starting a business first hand.

In 1972, Dick and his wife Mary started a media distribution business in Southern California, which is now prospering and growing under 2nd and 3rd generation family members.

Dick is passionate about using American entrepreneurial opportunities to create small business successes and personal independence. He helps clients create a clear roadmap to start a business and guide them through the process.

Instructor: Bob O’Brien

 
 
23
24
25
26
27
28
29
 
 
Unleash the Power of Your WordPress Website with Great Plugins - 10:00 am to 11:00 am

Unleash the Power of Your WordPress Website with Great Plugins

10:00 am to 11:00 am

Webinar fee: $20

WordPress now powers 40% of websites and it’s one of the most popular, powerful and flexible website platforms for all levels of business. WordPress is an all-in-one solution with unlimited potential that has the ability to scale as you grow which makes it a great investment and resource for small businesses. With thousands of plugins available for WordPress, how do you know which ones are worthwhile? Are you taking full advantage of what your WordPress website has to offer?

This informative session will cover:

• “Must Have” WordPress Plugins
o Page Builder
o Graphics
o Lead Generation Resources
o Search Engine Optimization
o E-Commerce Solutions
o Security & Maintenance
o + More!
• How to Install Plugins
• Common Mistakes to Avoid with Plugins

Instructor: Victoria Byrne

Victoria Byrne is the founder of Creative Marketing Services, Inc. She has worked in corporate as well as small business marketing for over 18 years, helping her clients achieve optimal results through a combination of creative and cost-effective marketing initiatives. Victoria is a Certified Constant Contact Solution Provider & All-Star Email Marketing Award Winner and regularly speaks at educational seminars & webinars where she shares tips and advice on a variety of digital marketing methods.

 
Global Selling in Amazon Stores - 10:00 am to 11:00 am

Global Selling in Amazon Stores

10:00 am to 11:00 am

Free Webinar

SCORE Los Angeles and Amazon Present Global Selling in Amazon Stores

Learn how to sell your products in additional countries by exploring product suitability, fulfillment, and compliance.

Instructor: Jennifer Kuznicki

Jennifer Kuznicki leads the Small Business Academy initiative, which focuses on providing tools, programs, education, and advocacy for the millions of small businesses that work with Amazon. The Small Business Academy provides educational content for all small businesses and aspiring entrepreneurs interested in working and growing with Amazon, including retailers, authors, artisans, service providers, software developers, delivery drivers and more. Amazon Small Business Academy strives to make this content more approachable and available to businesses on their terms and in their learning style.

Kuznicki has been in client and employee education for 15 years. Her focus is creating straight-forward and engaging training solutions to help learners progress on their journey. She holds a Bachelor’s Degree in Business Administration from Kent State University.

 
Tradesman and Contractor Alert! Build Your Business Faster! - 4:00 pm to 5:00 pm

Tradesman and Contractor Alert! Build Your Business Faster!

4:00 pm to 5:00 pm

Want to learn how to close more business on your first job-site visit? Through this proven process and easy to use technology, you can instantly provide accurate estimates on your first job site visit!

 
 
 
30
31
1
2
3
4
5