April 2021

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Helpful Tips on Small Business: Launching Your Business, Credit, Banking & More - 10:30 am to 12:00 pm

Helpful Tips on Small Business: Launching Your Business, Credit, Banking & More

10:30 am to 12:00 pm

This webinar will give you helpful tips you can use to make your small business even more successful.

 
 
Learn How to Get Traffic to Your Website with SEO - 11:00 am to 12:30 pm

Learn How to Get Traffic to Your Website with SEO

11:00 am to 12:30 pm

Webinar fee: $20

Have you thought about implementing an SEO campaign for your business, but are unsure what it is or how to do it? If so, this workshop is for you.

Learn How to Get Traffic to Your Website with SEO teaches what SEO (Search Engine Optimization) is all about and why it is important, starting with how Google and other search engines rank websites. Participants gain insights into how search engines work and what Keywords are and why they are so important, as well as how Google algorithms change and how to adjust your marketing strategy accordingly.

Strategies will be presented that attendees can implement immediately to advance their own SEO, such as creating and optimizing a traffic-building blog for your website.

What You’ll Learn:
• The importance of Keywords and how to use them to improve your website
• How to rank higher in Google and other search engines
• Techniques to build more website traffic and ultimately sales, leads, conversions, etc.
• What are backlinks and why you will want to build backlinks to your website and how to do this
• How to create an SEO schedule for daily, weekly and monthly tasks

Instructor: Brandon Leibowitz

Since 2007, Brandon Leibowitz has been working in the digital marketing field, specializing in SEO, SEM email marketing, affiliate marketing and social media marketing. He founded SEO Optimizers, a search engine optimization marketing agency that works with a variety of clients, such as Sleeping Angels Co., Castle Catering, Ortho mattress, and more. He is featured on sites as a digital marketing authority, including Social Media Today, Live Chat Blog, Simply Measured, Business2Community and other popular sites.

Brandon is an avid skateboarder who loves to spend his free time traveling and going to concerts with friends. He has lived in Los Angeles his entire life.

 
Marketing 101: The Essentials - 10:00 am to 12:00 pm

Marketing 101: The Essentials

10:00 am to 12:00 pm

Webinar fee: $20

Marketing 101: The Essentials will give you a BASIC overview of marketing and marketing practices. This interactive workshop will help you focus on your business and your customer base, resulting in a more comprehensive understanding of your business and how to market it.

What You’ll Learn:
• The Basics: positioning your product, defining and reaching your customer
• Elements of a marketing plan
• What media makes sense for your business, both traditional and emerging
• Forms to help organize the process
• Help creating a customized media plan for YOUR business

Note: There will be time for active participation and individualized feedback.

Instructor: Val Holwerda

Val Holwerda’s approach to marketing is straightforward: “Let’s start with a clean white sheet of paper and make something happen!”

This perspective echoes her motto for life and embodies her approach to business. Through mentoring, consulting, running workshops and tapping into her network of connections, Val helps entrepreneurs realize their opportunities and transform their bottom line.

Val’s career in marketing and advertising has taken her to corporate management as the Vice President of two Fortune 500 Companies. She also founded her own successful design and printing firm. Val has a degree in English and an MBA with a marketing emphasis from Pepperdine University.

She now offers her expertise to small business owners providing marketing and advertising consultancy services that place a focus on the need to “Spend money where it counts.” She has been a SCORE mentor for two years. This Workshop is based on the needs of emerging entrepreneurs as she observed them.

 
Facebook Marketing Essentials for Business - 1:00 pm to 3:00 pm

Facebook Marketing Essentials for Business

1:00 pm to 3:00 pm

Webinar fee: $20

A discussion of the essentials of marketing your business on Facebook.

Topics include:
• Facebook Statistics-Who, What, Where and When
• Facebook Stories vs Page Posts
• Effectively Using Facebook Live
• Facebook Ads Basics
• Facebook Ads vs Google Ads-When to use one over the other
• Learn how to create a content calendar to lessen the overwhelm and build engagement (You will receive a content calendar template)
• How to create social media graphics like a Rockstar
• Publishing tools to make your job easier

Instructor: Patty Ross

Patty, a native Angeleno, has well over 20 years’ experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million-dollar business. She has spent 15 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including restaurant, financial, legal, health and beauty, motorsports, landscape design, political activism and non-profits. Golden State Marketing, and her other business, California Wine Marketing, were founded in 2006.

Patty enjoys speaking on various marketing topics to help business owners understand the importance of marketing their brand online and offline.

 
Mind - Body - Money: A Holistic Approach to Entrepreneurship - 9:00 am to 11:00 am

Mind - Body - Money: A Holistic Approach to Entrepreneurship

9:00 am to 11:00 am

Free Webinar

SCORE Los Angeles and NAWBO LA present Mind - Body - Money: A Holistic Approach to Entrepreneurship

Entrepreneurs wear many hats to sustain a successful business. To perform at your peak each day, you need the best strategies to boost your mental health, multiply your energy, and grow your income.

Our expert panel is here to help. Join us for an interactive workshop filled with transformative strategies for the health of you and your business.

Mind

Jan Bick, a professional Certified Hypnotherapist who works with business owners and entrepreneurs to help them tap into the power of the mind and achieve increased confidence, motivation, and profitability will teach you several techniques that will help clear your mind so you can focus on your goals for 2021. Jan is a member of NAWBO Los Angeles.

Body

Leslie Kasanoff, a health coach & consultant, certified in Diet & Lifestyle intervention, a licensed chiropractor and medical lab scientist, will present some simple concepts & show you the basics that never change with an emphasis on how your health affects your brainpower and therefore, your ability to innovate, pivot and scale.Leslie is a member of NAWBO Central Coast.

Money

Rosalind Henderson has been a Visionary Leadership Coach for 13 years, helping entrepreneurs heal their limiting belief system so they can double their income. She uses proven tools and cognitive psychology strategies to transform outdated beliefs related to income. Rosalind is a member of NAWBO Los Angeles.

 
LinkedIn Marketing Tactics for Your Business - 10:00 am to 12:00 pm

LinkedIn Marketing Tactics for Your Business

10:00 am to 12:00 pm

The purpose of this business-first platform is Growing and Maintaining Your Network.

 
 
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Using Your YouTube Channel for Marketing - 10:00 am to 12:00 pm

Using Your YouTube Channel for Marketing

10:00 am to 12:00 pm

Webinar fee: $20

What does a well-crafted video, as part of your well-planned, professionally created marketing plan, do for you and your business? If your potential clients are part of the 65% of the population that are visual learners, then the answer is A WHOLE BUNCH. And when you realize that 90% of the information that your brain processes are visual, it is obvious that using video to market your business is increasingly more important.

Here is the good news: less than a quarter of the Millennial/Generation X are creating videos to promote their businesses. And for Boomers it is less than 5%. What that means for you is that when you learn and follow the simple rules shared in this webinar, you will be miles ahead of your competition.

What You Will Learn:
• 10 video topics that will build your business.
• 14 ways to make your videos instantly more effective.
• Tips to make your video backgrounds better.
• The opportunity to have a video interview created for you for free that promotes your business.
• First steps to take PLUS Free Stuff

Instructors: Hank and Sharyn Yuloff

The Yuloffs bring a unique perspective to their workshops. Hank has a 30+ year background in advertising and public relations; Sharyn is an online marketing and human resources expert.

Yuloff Creative Marketing Solutions, (www.YuloffCreative.com), is a full-service marketing firm, offering both traditional and technology-based marketing plans. They have been called “a marketing incubator, helping small business owners create a marketing path, then guiding them along that road to success.”

 
Instagram Essentials for Business - 10:00 am to 12:00 pm

Instagram Essentials for Business

10:00 am to 12:00 pm

Webinar fee: $20

A discussion of the essentials of marketing your business on Instagram.

Topics include:
• Instagram Statistics-Who, What, Where and When
• Instagram Stories vs Posts
• Effectively Using Instagram Live
• Instagram Ads Basics
• Learn how to create a content calendar to lessen the overwhelm and build engagement (You will receive a content calendar template)
• How to create social media graphics like a Rockstar
• Publishing tools to make your job easier

Instructor: Patty Ross

Patty, a native Angeleno, has well over 20 years’ experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million-dollar business. She has spent 15 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including restaurant, financial, legal, health and beauty, motorsports, landscape design, political activism and non-profits. Golden State Marketing, and her other business, California Wine Marketing, were founded in 2006.

Patty enjoys speaking on various marketing topics to help business owners understand the importance of marketing their brand online and offline.

 
How To Successfully Use Video on your Social Media - 10:00 am to 12:00 pm

How To Successfully Use Video on your Social Media

10:00 am to 12:00 pm

Webinar fee: $20

When asked at Fortune's 2016 Most Powerful Women International Summit in London where Facebook would be in a half decade in terms of mobile and video, Facebook Vice President Nicola Mendelsohn said the social network would “definitely” be mobile, and would “probably” be “all video.” In the past several years, Mendelsohn’s prediction has come true for Facebook and the other major social media platforms. As an entrepreneur, you must get proficient at creating videos to promote you and your business. In this class you will learn that you don’t have to be perfect, just human.

What You Will Learn:
• 10 videos that will build your business
• Tips for Making Your Video Backgrounds better
• 10 Ways to Make Your Videos Instantly Better
• A chance to have a video interview created for you that promotes you and your business

In addition to the vital information your business needs in this class, all attendees will receive the Yuloff Creative’s book The Hows and Whys of Social Media for Your Small Business and a set of Video Conference Signs that make you stand out from the crowd.

Instructors: Hank and Sharyn Yuloff

The Yuloffs bring a unique perspective to their workshops. Hank has a 30+ year background in advertising and public relations; Sharyn is an online marketing and human resources expert.

Yuloff Creative Marketing Solutions, (www.YuloffCreative.com), is a full-service marketing firm, offering both traditional and technology-based marketing plans. They have been called “a marketing incubator, helping small business owners create a marketing path, then guiding them along that road to success.”

 
 
Your New Business Idea Marketing Path - 10:00 am to 12:00 pm

Your New Business Idea Marketing Path

10:00 am to 12:00 pm

Whether your business idea is new to the world or you have an original twist in an existing industry, beginning your business or adding a new division to your existing company will bring unique challenges you may not have faced. Imagine saving time and saving money while you discover the fastest way to bring that new idea to market.