Sales & Marketing

SCORE Mentors: Marketing

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SCORE Articles: Marketing

• General:
  • Should You Consider Shark Tank?
  • Marketing Costs: Small Business Tax Deductions
  • Distribution 101 for Entrepreneurs
• Digital Marketing:
  • How to Set Up Groupon Offers for Your Small Business
  • Why You and Your Business Should be on LinkedIn
  • How to Boost Your Income by Improving Your Small Business Online Visibility
  • Text Message Marketing That Works
  • "Hey” and Other Great Subject Line Ideas for Marketing Email

SCORE Resources: Marketing

• Building Website
• Marketing Strategies
• Marketing Plan in 60 Seconds
• 20-Point Online Brand Checklist
• There are many more available at www.score.org.

Outside Resources: Marketing

• Education:
  • The Abraham Group Knowledge Center - Jay Abraham is a legendary marketing consultant based in Los Angeles. On his website, Jay shares a lot of free educational materials about marketing and business development.
  • The Gary Halbert Letter - Gary Halbert was a legendary copywriter based in Los Angeles. His website offers a lot of information about marketing for free. If you don't where to begin, start with Boron Letters.
  • How to Learn Social Media Marketing: 40 Resources for Beginners
  • The Beginner's Guide to SEO (Search Engine Optimization) by Moz - This guide will help you understand the principles of SEO.
• Digital Marketing Tools:
  • The $0 Marketing Stack: 41 Free Options to Popular Paid Services and Tools
  • 41 Must-Have Digital Marketing Tools to Help You Grow
  • 400+ Free Tools & Resources for Entrepreneurs and Startups
• Website Building:
  • How to Create a Website