Every business owner should conduct a regular SWOT analysis to assess the company’s strengths, weaknesses, opportunities and threats in relation to its competition.

Download this checklist to start on your SWOT analysis.

You will examine some of the following:

  • Company strengths and weaknesses in marketing, assets, human resources and financial resources.
  • Opportunities and threats in the competitive, market, economic, political and technological environments
48 Questions to Ask in Your SWOT Analysis