WASHINGTON, March 19, 2024 – Online retail sales accounted for 15.4% of total sales in 2023, according to the U.S. Census, so it makes sense that small business owners would want to consider an e-commerce strategy. But for a new entrepreneur, how do you know if it’s right for your business?
Benefits of e-commerce
Selling your products online offers a number of advantages, according to SCORE mentor Dean Swanson. These include expanding your customer base, increasing sales and driving brand awareness. “Even if you only sell a small part of your products or services online, it can attract