Marketing, Public Relations & Sales Resources

Marketing trends may not be as flighty as fashion, but they do evolve quite fast. The leading trend amongst them now is that marketing as a whole grows more complex and cohesive. Today a small business which wants to succeed mustn’t think in terms of social media, content, ads or other types of promotion separately. Instead, you need to develop a strategy that will include all these elements and organize it in a way which will enable them to boost each other.

If you're just setting up your business' website, then you'll need to understand how SEO works. SEO, or Search Engine Optimisation, is what helps you create a site that search engines will point their users towards. If you get it right, you'll find that users are more likely to come to your site and stay there. Here's how you can use search engine optimisation to your advantage.

This article share top three most effective ways to start online marketing.

Increasing your online visibility should definitely be one of your company’s top goals at all times. It is the best way to reach new potential customers and share your vision with the rest of the world. But you need to have an active approach. This is not a “build it, and they will come” scenario. You need to create and promote. Putting up a website is your foundation, but it’s also just the tip of the iceberg. There are lots of other things you can and should be doing as well.

Social media can be a powerful outlet for startups to market themselves and establish their brand. With a few campaigns, stunning visuals, and an ad budget, you can start building an audience, collecting market data, and testing your marketing prowess that will ultimately lead you to business success. But getting started on social can seem like launching a mission to the moon for many businesses. Where do you begin? How much should you spend? How often should you post on social media? What do you say?

The mobile-first index is here and it’s quite a thing already. If your website is not optimized for mobile devices, you’re likely missing out on a lot of traffic, not to mention making it hard for you to grow as Google now favors the mobile-optimized sites big time. If you’re not sure whether your site is properly optimized for mobile devices or not, checking if it ticks the following boxes may help.

It is really important for you as the company owners/founders to be involved in the selling process.