Marketing, Public Relations & Sales Resources

What’s your mission? What are you all about? Most entrepreneurs answer with their business’ mission, but your prospects want to know YOUR mission and what’s it like to work with... Read more

In this webinar, we will discuss 10 myths you have been led to believe that can actually make your marketing far less effective which leads to a slowdown in your sales. Read more

Our tutorial will help you understand the basics, learn how to make a game plan (called a go-to-market strategy), and get started on this process to get your business out there. Read more

The last part of the year is a great time to take a look at what’s been going on in your businesses and to take improve your next steps by looking at what’s coming up. Read more

Here are some techniques that can help you make the best of social media!

Aside from having a functional website, to begin with, one of the critical components of running a successful e-commerce business is to ensure it is optimized for search engines. This blog talks about the common SEO errors that websites make and how to avoid them.

If you're just setting up your business' website, then you'll need to understand how SEO works. SEO, or Search Engine Optimisation, is what helps you create a site that search engines will point their users towards. If you get it right, you'll find that users are more likely to come to your site and stay there. Here's how you can use search engine optimisation to your advantage.

Increasing your online visibility should definitely be one of your company’s top goals at all times. It is the best way to reach new potential customers and share your vision with the rest of the world. But you need to have an active approach. This is not a “build it, and they will come” scenario. You need to create and promote. Putting up a website is your foundation, but it’s also just the tip of the iceberg. There are lots of other things you can and should be doing as well.

Social media can be a powerful outlet for startups to market themselves and establish their brand. With a few campaigns, stunning visuals, and an ad budget, you can start building an audience, collecting market data, and testing your marketing prowess that will ultimately lead you to business success. But getting started on social can seem like launching a mission to the moon for many businesses. Where do you begin? How much should you spend? How often should you post on social media? What do you say?

The mobile-first index is here and it’s quite a thing already. If your website is not optimized for mobile devices, you’re likely missing out on a lot of traffic, not to mention making it hard for you to grow as Google now favors the mobile-optimized sites big time. If you’re not sure whether your site is properly optimized for mobile devices or not, checking if it ticks the following boxes may help.

It is really important for you as the company owners/founders to be involved in the selling process.

Increase your sales this holiday season with our eight easy tips.