Webinar fee: $20
Learn the basics of successful paid advertising strategies and how to drive new leads for your business. Online marketing is constantly evolving, which can make it difficult for your business to keep up. In this webinar, we will break down the different paid ad campaigns by platform with best practices you can use to get the most out of your marketing dollars.
You will learn:
• Best platforms to use based on your goals
• Why landing pages can be better than websites
• Differences between search ads and display ads
• When to use Product Ads, Local Service Ads, Retargeting Ads
• Utilizing analytics to improve results
Instructor: Amanda Fischback
Amanda Fischback is a Digital Marketing Consultant at RevLocal, a nationwide digital marketing agency. She has a passion for helping small to medium-sized businesses be found, be chosen, and be easy to work with online.
With over 4 years of online marketing experience, she is very knowledgeable about how to leverage the internet and social media to improve how your business shows up online to attract more customers.