Webinar fee: $20
The power of influencer marketing comes from authentic human engagement. Learn how partnering with Micro-Influencers can help you build brand awareness, create content and drive sales.
What You'll Learn:
• Why Micro-Influencer Marketing is effective
• How does Micro-Influencer Marketing work for brands
• Build a powerful Community with Micro-Influencers
• Generate authentic content through a community of influencers
• All the Partnership Strategies to save money
• Tips for effective campaign messaging
• Campaign tracking and performance
Instructor: Mariya Palanjian, MBA
Mariya is the founder of Globafly, a specialized marketing agency using targeted city takeovers to spread global brand awareness and engagement, one city at a time. Though Mariya's extensive background is in the marketing industry where she spearheaded national marketing campaigns across traditional and emerging media channels, Globafly quickly became an innovative hub for brands looking to amplify their strategy. The New York Times was their first client, and through this concept saw results 2x beyond KPI. Globafly has since expanded its portfolio and grown over 300% year over year through its mission to be globally minded and locally connected.
Prior to establishing a full career in the advertising industry, Mariya started two successful direct-to-consumer startup companies in the bridal industry - weddingish and lanalia After being featured in many of TV’s favorite bridal shows (like The Brides of Beverly Hills, for example), Sony and Warner Brothers took interest in the brands, which led Mariya to make custom shoes for celebrity clients like Julia Louis-Dreyfus, Eva LaRue, and Joely Fisher.
Passionate about start-ups and helping others, Mariya is now at the helm of Roma Leaf, a successful health & wellness company focused on bringing relief to people’s routines, which she co-founded with her husband. She is documenting her journey in her up and coming podcast, where she aims to save entrepreneurs hours of research and headache by bringing the listeners on the ups and downs of starting a business in a pandemic.