How To Interview Candidate Copywriters
When it comes to vetting copywriters, or any other employee/contractor for that matter, there are few things you have to keep in mind. We'll be looking into 3 of these below.
Remember when we talked about the different types of copywriters and copywriting projects?
You see, one major cause of problems with contractors is incompetence. Many business owners fall into the trap of paying huge sums of money for amateurish work. You may need a salesletter written for you but end up hiring a blogger who doesn't have RESULT-BACKED experience.
So to avoid that, you first have to know what exactly you want. Do you want to create awareness and generate traffic to your site?
Are you trying to build your email list and generate leads?
Or are you going for a full marketing campaign?
Whatever it is you want, make sure you're hiring someone who has gotten the results you're looking for.
Okay, before we move on to the next criterion, remember to go for intermediate level copywriters. They are adequately skilled but willing to work for rates your startup can afford.
Referrals and References
Yes, a smart way of getting the right copywriter is to ask a business owner — preferably running a similar company. You'll meet loads of them at these networking events — like the ones mentioned earlier in this article.
But what if you don't have anyone in your circle using marketing and copywriting to grow their business?
How can you get word-of-mouth evidence of a copywriter's quality?
Let them show you, in addition to samples of their work, recommendations. These recommendations should come from real and authentic people you can reach out to to verify.
You want to know if the copywriter is as good as he/she claims to be. Has their copy gotten results? Are they punctual? Do they communicate well with their clients? Are they open to reasonable revisions when results aren't ideal? These are some questions to ask former clients who endorse them.
They should have 3 - 7 people you can reference to. And you should reach out to at least 3 of them. Varied opinions give you a better chance of accurately evaluating the candidate copywriter you're interviewing.
Alright,that should do. Let's get to the third.
If you're satisfied with what you see, start working with them. You can start out with little less expensive projects and then work up to bigger commitments. It's a good way to deal with the unease you might have after vetting copywriters. With this method, you're trying to see if what you've been told is true.
With these 3 criteria, your chances of working with quality yet affordable copywriters go up.
Now, I must commend you for your drive to grow your business. It shows through your persistence and commitment to consume this piece of content to this point.
I'll respect your valuable time by not letting this article get any longer than it should be.
In fact, we'll be wrapping up with an idea of what it looks like to work with a copywriter to grow your business.
Realistic Expectations Entrepreneurs Need To Have When Using A Copywriter.
Picture by Akshay93 on Pixabay
There are basically 3 things to keep in mind when understanding marketing and working with a copywriter.
You won't strike gold immediately, even with vetting and all. You're dealing with real life and nothing's going to be perfect on the first try. Don't be too hard on yourself when you figuring out marketing and hiring copywriters. You'll get better as you keep doing this.
Skill is important but so is personality. Over time, you'll come to realize this. Some people would rub you the wrong way while you'll instantly connect with others. Just remember to go into every encounter/relationship with as open a mind as you can have. Amazing things happen when you live that way. However, if the copywriter is a jerk, don't hesitate to look for another.
Finally, be a decent person. As you vet copywriters, know they're vetting you. Word travels fast and you can make the process of hiring marketers/copywriters progressively easier or harder for you. You chose.
Anyway, I know you won't have an issue with this. You'll communicate clearly, be calm in stressful situations and conduct yourself with class. I trust you.
Okay, that's it fellas! Remember this article won't do the work for you. You gotta take action, no matter how small. Marketing and copywriting helps you serve more customers. That's how you grow from budding business to established enterprise.
There you have it — all you need to know about copywriting and how to use it to grow your startup business in 2020. The ball's in your court.